Over the past year, there have been incredible displays of bravery and resilience. As defenders and helpers in your own right, you have been pushed to your limits—only to discover how truly capable you are. We are inspired by your commitment to serving others. And we want to support you.
For seven decades, Land Rover has been creating hard-working vehicles that are known worldwide for taking service workers on missions to help others. Now we are awarding seven customized Defender models to seven U.S. nonprofits that go Above & Beyond for their communities every day.
We know that great things happen when a highly capable vehicle is driven by highly capable people. From first responders and conservationists to search and rescue volunteers and wildlife advocates—we want to hear your stories.
Create a video up to three minutes long that describes your 501(c)(3) nonprofit’s work, explains what your group is all about, what need you address in your community and how a Land Rover Defender will help support your cause. When the submission window opens for your nonprofit’s area of service, upload your video and supporting materials here on the Land Rover website. The Land Rover team will select three finalists in each category, then voting will open for the public to choose the winning organizations.
Enter Now FAQ & Submission Schedule Official Rules Shop New Defender Models In Stock NowFAQ
•Who can be entered for consideration?
Only not-for-profit organizations with a 501(c)(3) status are eligible for the Defender Above & Beyond Service Awards. Each nonprofit must fall into one of seven categories of service: Fire Safety & Response, Coastal & Marine Conservation, Animal Welfare, Environmental, First Responders, Search & Rescue and Urban Improvement.
•How can my organization enter?
Create a video that is up to three minutes and demonstrates how your nonprofit goes Above & Beyond to defend your community, the need the organization addresses and how your team would benefit from a customized Defender. Check this page to see if your category’s submission window is currently open and, if so, upload your video and information by clicking “Enter Now.”
•What information must be included in my organization's submission?
All video submissions must include an explanation of how your organization’s work aligns with the category you’ve chosen to enter, how your organization’s activities meet an urgent need in your community, and how a Land Rover Defender vehicle will help move your organization’s efforts forward and/or expand your reach
•What are the video submission requirements?
Your submission can be filmed professionally or shot on your cell phone—any level of experience is welcome, as long as your footage is recorded in widescreen or a horizontal screen orientation. The video can be up to three minutes long. Do not include music in your submission; any video containing music will be disqualified.
•When are submissions due?
All videos and materials must be submitted via the Land Rover website before each category’s submission window closes.
Submission Schedule: All submission windows open at 10:00 a.m. EST and close at 11:59 p.m. EST. The submission schedule is subject to change. Coastal & Marine Conservation: Submissions currently open; submit by April 7, 2021.Search & Rescue: Submissions currently open; submit by April 7, 2021.
First Responders: Submissions open on May 3. Deadline to submit is June 1, 2021.
Animal Welfare: Submissions open on May 3. Deadline to submit is June 1, 2021.
Fire Safety & Response: Submissions open on June 28. Deadline to submit is July 27, 2021.
Urban Improvement: Submissions open on June 28. Deadline to submit is July 27, 2021.
Environmental: Submissions open on June 28. Deadline to submit is July 27, 2021.
•How will voting work?
After the submission window closes for each service area, the Land Rover team will select three finalists per category. Finalists will be announced on this page and the vote for winners will open to the public. See the entire voting schedule below.Public Voting Schedule:
All voting windows open at 10:00 a.m. EST and close at 11:59 p.m. EST. Please note that the voting schedule is subject to change and results will not be available in real time.
Coastal & Marine Conservation: Voting will begin on April 21 and close on May 3, 2021.
Search & Rescue: Voting will begin on April 21 and close on May 3, 2021.
First Responders: Voting will begin on June 16 and close on June 28, 2021.
Animal Welfare: Voting will begin on June 16 and close on June 28, 2021.
Fire Safety & Response: Voting will begin on August 11 and close on August 23, 2021.
Urban Improvement: Voting will begin on August 11 and close on August 23, 2021.
Environmental: Voting will begin on August 11 and close on August 23, 2021.