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Trade-In & Finance
Industry-tracked resale data tells a clear story: Range Rover depreciates faster on average than most rivals — but trim, drivetrain, and documented history swing that number by a wide margin. Here's what the published data actually shows, and what it means for your trade-in.
Quick Answer
On average, Range Rover does not hold its value as well as most direct luxury SUV rivals. Independent automotive research firm iSeeCars puts full-size Range Rover 5-year depreciation between roughly 62% and 86%, depending on trim — with SV and Autobiography trims losing the most. That compares to about 69% for the BMW X5, 51.7% for the Porsche Cayenne, and 50.8% for the Mercedes-Benz GLE over the same period. That said, published averages describe the market as a whole, not your specific vehicle — documented service history, factory options, and local demand can move an individual Range Rover's real trade value well above what the average curve suggests.
Published industry research (iSeeCars), estimated percentage of original value lost after 5 years.
Figures are published 5-year depreciation estimates from iSeeCars industry research, current as of this writing. They describe brand- and trim-level averages across the national market, not an appraisal of any specific vehicle. Ranges vary by source and update over time.
An 86% loss and a 62% loss are very different outcomes on the same nameplate — trim is most of the reason why.
Higher Published Depreciation
SV & Autobiography trims
Sit at the very top of the lineup's original MSRP, so a large dollar drop still reads as a large percentage even on a desirable, well-maintained vehicle.
Lower Published Depreciation
SE, HSE & Range Rover Sport
Lower starting prices leave less room for a dramatic percentage swing, which is why these trims tend to track toward the lower end of the published range.
Drivetrain adds another variable. A Range Rover ordered with the P440e plug-in hybrid is judged partly on battery health and remaining hybrid-component warranty coverage — factors a blanket depreciation percentage doesn't capture at all. None of this shows up in a single published average, which is exactly why a generic online trade-in calculator built around brand-wide numbers can undervalue a well-optioned, well-documented vehicle.
A depreciation study has to assume a "typical" mileage pace — your vehicle almost certainly doesn't match it exactly.
Studies like iSeeCars' typically model depreciation against an assumed average of roughly 12,000-15,000 miles driven per year. A Range Rover or Defender that's covered noticeably fewer miles than that pace — common among owners who use it as a weekend or seasonal vehicle rather than a daily commuter — will generally outperform the published brand curve at resale. One that's covered significantly more will generally trail it. This is one of the simplest, most overlooked levers in how far your specific vehicle sits from the published average, and it's one of the first things an appraiser checks alongside your VIN.
Depreciation isn't uniform across the Land Rover lineup — nameplate matters as much as brand.
The published figures above focus on the flagship Range Rover, since it's the most heavily tracked Land Rover nameplate in third-party resale research. Defender and Discovery follow their own demand curves rather than inheriting the Range Rover's numbers directly. Defender has generated strong ongoing demand since its modern relaunch, which has historically supported relatively stronger resale for well-optioned examples compared to the brand's luxury flagship. Discovery, positioned as a more mainstream three-row family SUV, tends to follow depreciation patterns closer to its direct three-row competitors than to Range Rover's steeper flagship curve. If you're trading in a Defender or Discovery specifically, ask our appraisers for guidance on that model's own current demand rather than assuming the Range Rover figures above apply directly.
The steepest part of any depreciation curve happens in the first year or two — buying certified pre-owned means it already happened to someone else.
New
Full MSRP, full factory warranty
You absorb the steepest part of the depreciation curve yourself over the first year or two of ownership.
Certified Pre-Owned
Post-steepest-drop price, factory-backed coverage
The first owner already absorbed the steepest early depreciation — you get factory-backed protection without paying for that initial drop.
Given how front-loaded Range Rover depreciation tends to be, buying certified pre-owned is one of the most direct ways to sidestep the steepest part of the curve while still getting factory-backed coverage. If you're trading in toward your next Land Rover, it's worth browsing our certified pre-owned inventory alongside new inventory before deciding — the total cost of ownership math often favors CPO more than the sticker price alone suggests.
Published depreciation curves are a starting point, not a final number. Our Luxury Trade-In & Valuation Center appraises against current Land Rover-specific demand in the Greenville and Upstate SC market — factoring in your vehicle's actual trim, drivetrain, service history, and condition rather than a single brand-wide average. That's the difference between an estimate built for the national market and a written offer built for yours.
Start Your Trade-In ValuationA published depreciation percentage is a national figure — resale value is ultimately a local market question.
National depreciation studies pool sales data across the entire country, which smooths out regional variation that matters a great deal in practice. Greenville and the broader Upstate SC market has its own concentration of Land Rover ownership, its own seasonal buying patterns, and its own competing inventory at any given time — all of which shift what a specific well-optioned Range Rover, Defender, or Discovery is actually worth here versus what a national average implies. A published number is a useful benchmark for understanding the category; it isn't a substitute for an appraiser who knows what's currently in demand in this specific market.
Not as well as most direct rivals, on average. Published 5-year depreciation for Range Rover runs roughly 62-86% depending on trim, versus about 69% for the BMW X5 and roughly 51-52% for the Porsche Cayenne and Mercedes-Benz GLE, per iSeeCars research.
Mid-range trims and the Range Rover Sport tend to track toward the lower end of the published range. Flagship SV and Autobiography trims post the steepest percentage losses, largely a function of their higher original price.
It describes brand- and trim-level market averages, not an appraisal of your vehicle. Service history, factory options, mileage, and local demand can move an individual vehicle's real trade value meaningfully above or below the published curve.
Each nameplate has its own demand curve, options structure, and price point, so brand-wide depreciation figures don't transfer directly between them. A written appraisal evaluates each vehicle on its own terms rather than by nameplate alone.
It can meaningfully offset it. Depreciation studies assume a typical annual mileage pace; a vehicle driven well below that pace often outperforms the published brand average, since low mileage is one of the strongest individual factors an appraiser weighs.
Often, yes. The steepest part of any depreciation curve typically happens in the first one to two years, so a certified pre-owned Range Rover, Defender, or Discovery can offer factory-backed coverage while sidestepping much of that initial drop.
